'Future of Online Shopping' Needs good Marketing Strategies...
Whenever you talk about Online Shopping or Internet sales, some of big names might always comes to your mind including Amazon, Walmart, eBay, and many more. Have you ever imagined how these names have empowered to such a larger extent that they are known everywhere? Some of the questions really need to be answered…
All the retailers who wants to increase internet sales wants to be like that and want to show their explosion that can be compared to all of the above mentioned online shops which follows advertising and if they will get successful in reaching there, then they will get a mention that they will be popular to an unbelievable rate and people purchasing their products will also get a shift towards an unprecedented increase via net marketing. This all has been said here to make you aware of the power of online presence and social networks! Are you getting?
As according to the future perspectives, online presence may result in both the good or bad effects on consumers as a result of newer legislation that defines the collection of sales tax by all the internet retailers that has been made initially for 12 of the states where it is awaiting moderation. Whenever it might be applicable (may be not), then all the online customers have to pay sales tax for the commodities purchased thorough internet market.
There are many of the examples in which we can see that some of the retailers have done a lot of things for being popular according to their marketing & strategy for social media networking and advertising. Like L.L.Bean has provided free shipping facility for all the online products and Macy when there is a purchase of 99$ or more. Walmart has launched a social media platform named as ‘Kosmix’ by making an investment of 300 million $ along with the opening of online businesses through @Walmartlabs. Amazon is being known to everybody because of the marketing strategies like free shipping; varied products ranges; laissez-faire return policies and customer-reviews.
And for gaining this amount of popularity, retailers have to make a change in their marketing strategies to have a follow up of fans like addition of in store pickup, providing free-shipping activities with experimentation and increasing their social networking presence made thorough social media networking so that there future can also be shinned...
